Omnia Global and Prima Ghinzani Motorsport launch the first consulting programme that develops drivers for their own team, from karting to the Porsche 911 GT3 Cup, with a single strategic, commercial and technical partner.
In 2025 Omnia Global and Prima Ghinzani Motorsport founded Omnia Motorsport, the team created to guide young drivers into GT competitions. Today the two companies take the next step with a strategic and commercial programme dedicated to karting drivers who have GT racing as their goal. The programme operates through Omnia Global and draws on the company’s karting expertise to build a tailored sporting path.
The goal is to optimise each driver’s financial and commercial resources, from category selection to budget planning and commercial value development, making the step up to Omnia Motorsport a concrete outcome. It is the first case in GT racing where a consulting company works to prepare the drivers who will race with its own team.
The interest of those who advise matches the interest of those who race: every strategic decision serves one purpose, bringing the driver to the Omnia Motorsport grid ready.
The first driver to join the programme is Alexander Freienstein, 9, a Singaporean German driver based in Dubai, currently competing in the Mini MAX category of the Rotax MAX Challenge UAE. From today Omnia Global will lead his sporting and commercial path, with Omnia Motorsport as the declared destination.
With this step Omnia Global and Prima Ghinzani Motorsport complete a unique platform: Porsche Cup technical base, strategic and commercial management, communication and positioning, brought together under one roof and focused on a healthy growth environment for drivers aiming at GT competitions.
Andrea Giustini, CEO of Omnia Global and Co-Founder of Omnia Motorsport: “The challenge we took on with Prima Ghinzani Motorsport through Omnia Motorsport is exciting, and this step makes the project even stronger. Creating tomorrow’s champions has always been our mission. Doing it through our own team gives that mission its full meaning. I welcome Alexander to the Omnia family and wish him the very best for the future we will build together.”
Giacomo Scanzi, Team Owner of Prima Ghinzani Motorsport and Co-Founder of Omnia Motorsport: “The encouraging results of Omnia Motorsport’s first two seasons tell us this is the necessary step to elevate the project. Alexander, his 9 years, his dreams and his goals are an incredible motivation for the partnership between Omnia and Prima Ghinzani Motorsport.”
